Whether you are a self-starter looking to pursue an entrepreneurial career path or a natural leader going for a coveted management position, you will find that the best foundation for any career is education. While earning a bachelor’s in business administration, you will develop an advanced understanding of the world of business.
Online BBA programs are one of the best ways to access leadership and management training, making this one of the most versatile and rewarding degree programs to pursue.
Understanding the BBA Degree
A bachelor’s in business administration, or BBA, is an undergraduate degree focused on business management skills and the fundamentals of business. Many online BBA programs allow you to complete your degree within 36 months, but you can determine the pace that works best for you.
During the BBA program, you will explore advanced topics and concepts in business, allowing you to develop the skills required to pursue a variety of career paths.
Common courses included as part of the BBA curriculum are:
Strategic Management
The process of formulating a business strategy to meet specific short-term and long-term objectives is called strategic management, and it is considered a critical business leadership skill. As part of the BBA curriculum, you’ll complete courses in strategic management to learn how to evaluate organizational structure, allocate resources efficiently and effectively, and improve overall organizational performance.
Organizational Behavior
Organizational behavior is the study of how individuals behave within a group setting. This course plays a crucial role in a business administration education because it provides students with a foundational understanding of organizational structure and what can be done to motivate employees to work together more effectively. Topics discussed in an organizational behavior in business course include evaluating job performance, motivating employees, improving job satisfaction rates, and business leadership training.
Consumer Behavior
Consumer behavior is the study of how individuals satisfy their wants and needs by purchasing products. Aspiring business professionals —particularly those pursuing an entrepreneurial path — must have an advanced understanding of consumer behavior to position their products and services for success.
Financial Management
Finance and marketing courses lay the foundation for the BBA degree program, with students having an opportunity to learn how to effectively manage business finances and increase revenue. Financial management refers to both the best accounting practices and investment strategies that will encourage long-term, steady growth for any business.
Advertising and Sales
Regardless of the professional path students pursue, they must develop an in-depth understanding of the best marketing and sales techniques of the digital era. Advertising and sales courses will provide an introduction to the art of marketing and the science of relying on data-based techniques to increase engagement and create long-term relationships with consumers.
Business Analytics and Decision Making
Data collection will continue to play a pivotal role in business success in the future, making business analytics and decision-making integral to any quality BBA program. Students will learn the best ways to collect accurate data and how they can rely on business analytics to make informed decisions.
Career Opportunities With a BBA*
Since a BBA combines a universal business foundation with intuitive business leadership training, it has the potential to prepare graduates to take their careers in any direction they choose. The transferable skills you’ll develop mean you won’t need to limit yourself to one field, industry, or professional position. A few of the many career opportunities available to BBA graduates include:
Marketing Manager — Marketing managers lead a marketing or sales team to help an organization achieve its marketing goals. They direct the marketing strategy for the organization and ensure the department has the resources it needs. Financial Analyst — Financial analysts provide business leaders and managers with accurate financial data and expert insight into the financial practices of the business. Their goal is to help the business generate revenue and situate itself for long-term financial success. Market Research Analyst — Market research analysts are experts in consumer behavior, identifying and analyzing trends that may impact the sales of a given organization. Entrepreneur — Entrepreneurs are innovative individuals who launch new businesses, products, and services.
The Role of Quality Education in Business Success
You will need a strong foundation in the best business principles and practices to launch a career in any field, whether it’s marketing, finance, or entrepreneurship. Comprehensive coursework that emphasizes business leadership skill development will provide you with the fundamental knowledge and experience required for your career.
How to Choose the Right BBA Program
Choosing the right BBA program is crucial to your success — not only in college but also after graduation. These are a few factors that you should when selecting a bachelor’s in business administration program:
- Accreditation — Enrolling in an accredited BBA program is critical, as this is the only way to verify that you are receiving a high-quality education that employers will recognize. Accredited programs have been evaluated by a third party that is approved by the U.S. Department of Education, giving you the confidence that you are investing in a worthwhile degree program.
- Comprehensive curriculum — Not all programs are created equal. It’s important to select a degree program that offers a comprehensive look at the best business practices and strategic leadership skills. You should choose a degree with a curriculum covering the most relevant topics in finance, marketing, strategic management, organizational behavior, and business leadership training.
- Flexibility — Your degree program should work for you. By investing in an online degree program, you will be able to balance your studies with your existing responsibilities. It is your degree, and you should be able to set your own pace.
Learn More, Today
At Florida Technical College, we offer a bachelor’s in business administration that is ideal for students interested in entrepreneurship and business. Our curriculum features advanced finance and marketing courses alongside courses in entrepreneurship and strategic management, providing you with a gateway to a wide variety of BBA degree careers.
Request more information about our BBA program today.
These examples are intended to serve only as a general guide of possible employment opportunities. There are many factors that determine the job an individual may obtain and Florida Technical College cannot guarantee its graduates any particular job. Some positions may require license or other certifications. We encourage you to research the requirements for the particular position you desire.
